In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve … Read More

Mark Donnigan: It's going terrific, Ben. I am so delighted to be below on your show.Ben: Absolutely. We more than happy to have you on the program. Specifically given the significance and the necessity of the subject we're going to be tackling over the course of this conversation also, which is one that I think is really under-discussed. One that c… Read More